BzzAgent

A few folks have asked me what's "bzz" and "BzzAgent", so here it goes: BzzAgent is a free online community that is focused on word of mouth (WOM) also known as "bzz". If you love trying new stuff and tell your family/friends/co-workers about it, you will probably enjoy being a BzzAgent: they have 'bzz-campaigns' that are free for you to join - they will give you a chance to try a new product or service and expect you to 'bzz'/tell people about it - good or bad - they want you to share your honest opinion. They will also reward you with points (that can be redeemed for all sorts of things) for reporting back - telling them who you 'bzz'ed, what you said and what reaction you received. Right now I'm participating in two campaigns: Teddy Graham Trail Mix and Word of Mouth Manual II. If you are interested, you can download a free pdf copy of Word of Mouth Manual here or purchase the book at Amazon. It explains a lot about how word of mouth aka 'bzz' works and you might find it fun and interesting to read.

If you wanna be part of the hive, you can become BzzAgent here.

Bzz: Teddy Grahams Trail Mix

Did you know that 4,000,000,000 Teddy Grahams were eaten in the US in 2007?

Me neither - until I read the BzzGuide for the new Teddy Grahams Trail Mix that I received from BzzAgent yesterday. Now I am not surprised: the entire box of Teddy Grahams Bears and Cheese found by our daughters disappeared in matter of minutes :)

Mind you, our little ones are quite picky and it's a rare occasion that they both liked something (new!) and were sharing it nicely (and quietly for a change!). The mix contains Teddy Grahams honey graham snacks, pretzels, raisins and Cheese Nips crackers and has no cholesterol and saturated fat, but I think it was the package that attracted them in the first place. It also had little "awards" on the back, so the girls were determined to finish the box, to get them. We all got to taste it and agree that although it was a product designed with kids in mind, it's actually a very good mix for healthy snacking - regardless of your age.

Our 7-year old announced that we "DEFINITELY need to buy more" of it, so now I'll have to remember to look for it in the stores. Anyone seen it on sale?