Saturday, July 12, 2008


A few folks have asked me what's "bzz" and "BzzAgent", so here it goes: BzzAgent is a free online community that is focused on word of mouth (WOM) also known as "bzz". If you love trying new stuff and tell your family/friends/co-workers about it, you will probably enjoy being a BzzAgent: they have 'bzz-campaigns' that are free for you to join - they will give you a chance to try a new product or service and expect you to 'bzz'/tell people about it - good or bad - they want you to share your honest opinion. They will also reward you with points (that can be redeemed for all sorts of things) for reporting back - telling them who you 'bzz'ed, what you said and what reaction you received. Right now I'm participating in two campaigns: Teddy Graham Trail Mix and Word of Mouth Manual II. If you are interested, you can download a free pdf copy of Word of Mouth Manual here or purchase the book at Amazon. It explains a lot about how word of mouth aka 'bzz' works and you might find it fun and interesting to read.
If you wanna be part of the hive, you can become BzzAgent here.

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